Research on the International Communication Strategies for Wushu Culture from the Perspective of Globalization
by Song Ya Zhou, Mohamad Nizam Mohamed Shapie
September 2023, Conference: The 56th Japanese Academy of Budo Conference at Osaka Kyoiku University
In the context of globalization, the competition for soft power has become a focal point for countries worldwide. In the new era, China has drawn increasing international attention due to its rapid development in politics, economy and culture, as well as its steady rise in comprehensive strength and international status. As a representative of traditional Chinese culture, Chinese Wushu, with its distinctive cultural characteristics and significant emphasis on personal development and inner cultivation, has gained popularity among international audiences, which has created vast opportunities for the international communication of Wushu culture. However, the current internationalization level of Chinese Wushu culture remains relatively low, and its international recognition and influence have not yet reached a high level. Therefore, the purpose of this paper is to explore strategies for the international communication of Wushu culture with a view to promoting the global transmission of Chinese Wushu, enhancing its international recognition and influence, and adding new impetus to China’s cultural soft power in global competition.
About the Author(s):
Song Ya Zhou -University of Technology MARA (Malaysia), Faculty of Sports Science and Recreation
Mohamad Nizam Mohamed Shapie Dr. Mohamad Nizam Mohamed Shapie (PhD, UWIC UK) is an Associate Professor at Faculty of Sports Science and Recreation, Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia. His main expertise is in Sports Coaching. He has published many articles related to sports science and sports management since 2012. He is the author of 5 books related to martial arts and sports science.